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The age when companies merely needed to concentrate on economic activities is past. In order to exist in today's world, companies must be integral members of society and corporate citizens operating in harmony with society while making a significant contribution to it.
In order for corporate groups to advance and succeed in today's world they must have an accurate understanding of the needs of society and respond effectively. It is essential that corporate groups exert every effort to ensure acceptance of their existence by the public. That means, the public relations activities of corporate groups must act as an interface between the public and the Group and inform society of the thinking of the Group and its real nature and also obtain the public's understanding. Based on this way of thinking, in addition to the efforts of individual independent corporate entities of the Mitsui Group, the member companies of the Group must combine their strengths and contribute to society in ways and on a scale that no single company could ever do.
Based on a common awareness of the great significance of this, on April 1, 1972, the forerunner of the MITSUI Public Relations Committee, the "Sankokai" (A PR organization made up of eight Mitsui Group companies) was expanded and developed to become the MITSUI Public Relations Committee.
Currently 26 companies make up the MITSUI Public Relations Committee (Including two associate member companies).
The MITSUI Public Relations Committee is a formation of Mitsui Group companies, and through a wide range of cultural and public relations activities, it makes a contribution to international exchange and the revitalization of regional cultural activities. At the same time, it seeks to further enhance the public image of the Mitsui Group, which contributes to ensuring the prosperity of the global community and welfare worldwide.
This group comprise the presidents of the core Mitsui Group companies, and it was established on October 12, 1961. Its purpose is to exchange information and cultivate mutual friendship. Meetings are held on the second Thursday of each month, and this is the origin of the name Nimokukai, which means this day in Japanese.
(26 companies were members as of April 2011)
The first Getsuyokai meeting was held of February 27, 1950 to protect the "Mitsui" brand and trademark. The meetings are held on Mondays, which is the meaning of the word Getsuyokai. Currently this meeting has the purpose of promoting mutual friendship and exchange of information among executives of Mitsui Group member companies. The members of the meeting are senior executive directors and above. (Including corporate executive officers)
(79 companies were members as of April 2011)
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