About The MITSUI Public Relations Committee

The MITSUI Golden Glove Award

The MITSUI Golden Glove Baseball Course

The MITSUI Public Relations Committee - History

The 1960s


The forerunner of the MITSUI Public Relations Committee, the "Sankokai" commenced operations. This coordinated and implemented the joint PR operations of Mitsui Group companies.


A popular TV world travel program, which had been sponsored by Mitsui & Co. was handed over to the sponsorship of the Sankokai. The popular journalist Ms. Kanetaka Kaoru went to many countries of the world in person and introduced them to Japanese viewers. In the ten years from 1963, a Mitsui quiz was introduced in the program, and 39 winners were given trips to Hong Kong and Paris, etc. This became a very popular educational program and attracted considerable attention.


An advertising project in which the words "Mitsui Group" were written in the sky over Los Angeles in Japanese characters won the gold prize in the TV commercial section of the annual awards of the National Association of Commercial Broadcasters in Japan.

The 1970s


Mitsui & Co. launched the Mitsui Group PR magazine "The Mitsui Illustrated". The Osaka Exposition of 1970 was the main feature of the first edition.


Sankokai was dissolved and the MITSUI Public Relations Committee (the Committee) arose in its place.

Thus, the Committee took over the sponsorship of the world travelogue program series. The series was so popular that people came to associate the name of the Mitsui Group with this program, and this helped to improve the image of the entire Mitsui Group.

Mitsui & Co. Sports Products Sales Division (Currently Mitsui & Co. Sports) applied for authorization to offer an award to the two professional baseball leagues of Japan, the "MITSUI Diamond Glove Award", and this was implemented from the 1972 Season. Currently, this is known as the MITSUI Golden Glove Award.


Sponsorship of the world travelogue program series was terminated and a travel quiz program was introduced in its place.


In place of this quiz, the Committee introduced a cultural educational program, "Bridge Across the World" on the subject of the world and Japan in terms of the economy, culture and art. This continued until 1982. From 1980, a simple English conversation section was introduced, and this proved to be popular with viewers.

During the summer holidays, the Committee presented children with 20,000 items of equipment to enhance their vacation enjoyment.

The 1980s


From the 42nd edition, the Committee took over the publishing, planning and editing of the Mitsui Illustrated magazine, from Mitsui & Co.


The "Mitsui Sky Promenade" panel display was opened on the 36th floor of Kasumigaseki Building in Tokyo where a 360-degree panoramic view of the city can be enjoyed. This showed the activities of the Mitsui Group through panels and photographs, and admission was free. On holidays about 500 people visited the display. (In 1990 the display was discontinued.)


"Mitsui Symposia Tomorrow" a new form of cultural symposium activity commenced. This was started to provide an opportunity for people in regional areas to meet cultivated sophisticated personalities, and a wide range of lecturers from many different sectors was engaged. The symposiums were held about once a month in all parts of Japan. Up to 1998, they had been held at 370 locations and they were greatly welcomed by people living in these more remote local areas who had not previously had such opportunities.


The first "Close-up of Japan", an international cultural exchange event that introduced Japan’s contemporary culture to the rest of the world was held in San Francisco to enhance mutual understanding among nations. This was the first attempt of the private sector to introduce Japan’s contemporary live culture to the rest of the world (as opposed to the traditional cultural aspects of Japan). This series of events attracted great attention, both in Japan and worldwide.
The last "Close-up of Japan" was held in 1998 in Moscow making a total of 18 such events in as many major cities including London, Paris, New York, Sydney, Toronto, Bangkok, and New Delhi. Each event received an enthusiastic welcome and expanded the circle of communications through modern Japanese culture to all parts of the globe.


The Committee became the new sponsor of the MITSUI Diamond Glove Award, and the name was changed to the MITSUI Golden Glove Award.


The first "Mitsui Festival Tokyo" was held. In this event, leading artistic performer groups from all parts of the world were invited to Japan to give stage performances. This festival was held every other year as a stage artist performance, something not often seen in Tokyo. It included acting, dancing, and pantomime; many of the programs were seen for the first time in Japan, and for the audiences, this was a fresh, new experience.


The Committee supported university student festivals which participated in the "Campus Sweeper" project (Seijo, Aoyama and Gakushuin universities). A student caravan was formed to clean up the commercial areas in the places where their universities are located, and this was greatly appreciated by the local communities.

The 1990s


The Committee marked its 20th year by holding a commemorative event featuring a piano recital.


The 100th edition of the Mitsui Illustrated magazine was a commemorative edition marking 25 years since its inception. (Publication of the Mitsui Illustrated magazine was suspended in 2005 with the issue of the 141st edition.)


A special "Mitsui Symposia Tomorrow" event was held in Tokyo to familiarize people with opera.

The contribution to international understanding of the overseas cultural activities of the Committee such as "Close-up of Japan" was recognized by an award presented by Japan’s Ministry of Foreign Affairs.

A review of the Committee’s cultural operations such as "Mitsui Symposia Tomorrow" and "Close-up of Japan" resulted in a new cultural activity, "Mitsui Cultural Programs" being introduced.


As one aspect of its contribution to society, the Committee holds a "Friendship Market", and the first such event was held in Sapporo. The purpose of the "Friendship Market" is to sell handicraft objects made by physically challenged people at their workshops.

"Mitsui Cultural Programs" were held in Beijing and Shanghai, China.

The 2000s


"Mitsui Cultural Programs" were held in Leiden and Amsterdam in the Netherlands.


"AMATERASU, The Sun Goddess", a masked dance drama, and "The Energy of Nature Exhibition" featuring Jimmy Onishi and Jane Packer were held in London, England within the framework of the "Mitsui Cultural Programs". (Mitsui Cultural Programs were held until 2004)


Under the concept of cultural support and education, the "Fureai (Friendship) Trio" concerts commenced in order to bring music to all parts of Japan.


The 200th "Fureai Trio" concert was held in July. (This program was continued until 2008)


The "MITSUI HUMAN PROJECT" commenced. This PR project of the Mitsui Group and the Group companies has been created to make a contribution to society. It is focused on people and covers a wide spectrum of initiatives. These Mitsui PR activities are all referred to under this generic name.

"MITSUI Field" was launched. This is an inter-group communications magazine designed to enhance mutual understanding among Mitsui Group employees.


The "The Spirit of Mitsui" DVD was released. It is designed to reinforce the understanding of all Mitsui Group companies of the Mitsui business spirit, visionary foresight and creativity.

The 2010s


The "MITSUI Golden Glove Baseball Course" project for baseball instructors commenced. Former professional baseball players who have received the Golden Glove Award carry out the coaching in these courses.


The MITSUI Golden Glove Award marked its 40th anniversary.

Mr. Kouji Yamamoto and Mr. Yutaka Fukumoto who are the alumnus most winners of Central/Pacific League were invited to the commendation ceremony. As commemoration of the 40th anniversary, A booklet and a special TV program were released.

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The Committee marked its 40th year. The Commemoration booklet "The history of the MITSUI Public Relations Committee 40 year" was released.

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